Think Dirty

Since I have been on the product train,

have you ever learned of something that on one hand excites you, but on the other hand, you wish you had never gone there?

They say “Ignorance is bliss” and they are right, y’all.

As true as it may be, I don’t know about you but I would rather be thriving in knowledge and in truth, than floating blissfully along through life.

Earlier this year, my dear friend Abbe showed me an app called Think Dirty and my life has never been the same.

Think Dirty, an app essentially designed to rate beauty products on a scale from 1-10 on its “Dirty Meter” aka. harmful chemicals, carcinogens, toxins, and allergies.

Here’s a video better explaining:


One of my favorite features of Think Dirty is that it gives a full breakdown of each ingredient in the product.

Thanks to this app, I have officially thrown away/donated 80% of the products I once owned and switched to nicer, gentler products for my body.

It was unbelievable how many harmful chemicals I had unknowingly subjected my body to for over a decade.

One of the craziest discoveries, my signature scent (which I had been wearing for years) is one of the most toxic perfumes in the world and is actually banned in most countries because of it’s direct link to BREAST CANCER.

Say WHAT?!!!

I won’t say which one but let’s just say that Miss. COCO would turn up her nose to it. 😉

Needless to say, I did not donate that item to anyone. I immediately returned to the store and got my money back.

So yes, I was a little heartbroken initially. It was like having my security blanket ripped from me.

But the silver lining:

I had a blank canvas to work with. I could start over, relearn, re-buy, and build up again.

And that’s what I did.

Oh and the best part is, I genuinely like all of my new and kinder products better.

My skin has cleared up. My hair is shinier and healthier. I have noticed such a difference with the way I feel, even down to having fewer headaches!

I ran out of shampoo this week and needed to grab some at the store.

First, of course, I considered my filters (read Five Questions to Help You Find Your Filter if you don’t know what I mean).

I have yet to find any local businesses or giveback companies that I could support and I still haven’t been able to perfect my homemade shampoo, so the best option was to pick it up at the grocery store and use my trusty Think Dirty app.

I didn’t really have an idea which brand I was going for but I knew it would definitely be found in the more natural aisle.






Here is an example of shampoo that I would have grabbed in the past.

Dove shampoos: rated 9-10 (YIKES!)






I started to manually search each item, which I found is easier than scanning the barcode.

I was surprised to find that even though I was in the “Natural Section” there were products with really high-ratings! There’s a high chance that products being advertised as natural and good for us,  are in reality not so good.

You have to be aware and look up each item by scent and make. Just because the whole brand has low-ratings, doesn’t mean each product in that line isn’t harmful. There may be one ingredient in a particular scent that can possibly make the rating skyrocket!


For example:IMG_3151




Burt’s Bees = Green light!

Burt’s Bees Shampoo with Baobab = red light!







After looking around for about ten minutes, I landed on this shampoo:




I have decided for myself, that I do not want to use anything over a rating of 5.

You can decide for yourself what is your boundary and limit!

This checked out for me and upon further research, I found out that this company really cares about their ingredients.





Here is an article that sealed the deal:

8 Fair Trade Brands You Can Feel Good About Supporting



I am thankful to have such an great tool to help me in my buying journey.

It’s easy-to-use, it’s transparent, and you can always have it with you for last minute decisions!

I hope you have the courage to look into what you have been using and to start over if necessary.

Don’t be afraid of change. Don’t be afraid to start over.

I’ve learned so much and it has been a really empowering time in my life.

I hope this helps you, as well!


Braid Content-2
Most fully, Kait

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